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07-11-2018

Thought Leadership and Why it Matters

A lot of content features the “what” and the “how” of the product or service. Features and benefits. That content is important, but it is not a prospect’s priority.

“Trust me. I’m an expert.” It’s what establishing subject matter expertise is...

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07-04-2018

The Most Effective Way to Successfully Market Your SaaS platform

 

Content marketing has much in common with the philosophy of SaaS. It’s an ongoing process that incrementally increases value and satisfaction.

Not long from now, it’ll be difficult to explain to people that, once upon a time, consumers...

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06-27-2018

Know Your Buyer Persona: Is the Content You’re Delivering Reaching the Right Audience?

You have to understand their problem and why they have it. You must convince them you know all about their problem and explain why you know so much about it. How can you begin to accomplish this – with content no less – if you don’t make the...

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06-20-2018

Think Like a CEO: How to Talk Tech to Executives

The further away from the IT department you get, the more difficult it is to find people who know and understand what needs to take place so that technology is the pathway to innovation, rather than its obstacle.

The IT people down in the...

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06-13-2018

Kick Your Startups’ Content Marketing up a Notch with These Kickass Tips

 

Content is nothing more than blah blah blah unless you know why you’re creating it, who it’s for, and precisely what you plan to achieve from it.

As if you don’t already have enough to do. There’s tweaking the deck to add the latest traction...

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06-11-2018

The Quick and Dirty on GDPR for Small US-Based Companies

EU members now have the “right to be forgotten” and the “right to correct,” but what does that actually mean for YOU?

You’ve probably got an email from every business you’ve ever worked with saying that they’ve updated their privacy policy in...

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06-06-2018

How Video Can Drive Awareness for Your Healthcare Business

Healthcare business needs to be approachable. Your prospects and existing clients need ways to learn more about you. They prefer to do that by consuming video.

How are you connecting with the people you would like to be your new customers? How...

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05-25-2018

Look Alive! If Your Business Isn't Doing These Things Online, You May as Well Be Dead

You may think no one’s paying attention to your blog or social media, but this story proves otherwise

People are visiting your website. Right now, even as you read this. And what do they see? A couple blog posts from 2016. That doesn’t look...

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05-23-2018

In This Digital Era, Your Website Needs to Be Responsive

Websites that aren’t optimized for access by mobile devices – which is known as being “responsive” – look and act awful on our mobile screens.

Mobile has won the game. Mobile devices are used to consume more content than desktops and laptops....

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