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08-16-2017

Bacon Bits

Want to be a Thought Leader? It’s All About Perspective, Not Product.

You’ll talk about many things, but your brand won’t be one of them. 

We’ve already learned from this ContentBacon post that establishing yourself as a thought leader is a matter of successfully sharing your expertise. Thought leaders freely share...

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08-02-2017

Bacon Bits

The More You Know: Upselling is Just Another Word for Educating

People give themselves permission to purchase through the process of education.

Pay no attention to the person who gave you a nasty look when you said, “upsell.” They’ve had a bad experience. Maybe someday they’ll find help.

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07-26-2017

Bacon Bits

Back for More: What’s Currently Working Best in Retention Strategy?

Model it after a successful marriage.

Want the TLDNR version of this post? Just one word. CONTENT.

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07-19-2017

Bacon Bits

Why You Should Use LinkedIn Published Articles (And How to Do It Right)

It’s a social network of half a billion professionals.

It’s the Facebook of professional networking. LinkedIn registers about 2 new members each second, and 128 million of the network’s half a billion members are in the United States. So,...

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07-14-2017

Bacon Bits

“Would You Mind Repeating That?” How to Cultivate Brand Evangelists and Enlist Their Help with Inbound Marketing

Don’t let them be consumed by their own passion—keep kindling the fire.

Pay close attention if your idea of an evangelist is someone who speaks in tongues. That’s what a brand evangelist will do for you, and oh boy, is it sweet music. Brand...

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07-05-2017

Bacon Bits

Thought Leadership is the Same as Reputation? Why Didn’t You Just Say So!?

It’s market-speak for reputation-building, upgraded for these social media-powered days we live in.

Back in the dark and uninformed days before the Internet, there was no such thing as a “personal brand.” We had to make do with our reputation....

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06-28-2017

Bacon Bits

You Have Over a Bazillion Social Media Followers. Can You Convert Them into Customers?

Liking a post is not a buying signal.

Here’s what will happen when you deposit the 537 Instagram likes your post got into your checking account: Nothing.

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06-21-2017

Bacon Bits

The Jedi Mind Trick that Converts Leads into Customers

We call them leads, but they’re not going to be led anywhere.

Magic tricks work because we want to believe what we see. The “magic” part is that we are delighted by the result. Jedi Master Obi-Wan Kenobi never pissed people off. He sent them on...

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06-14-2017

Bacon Bits

Why CRM Tools Aren’t What You Need to Help You Turn Leads into Customers

Yes, if you remember it’s only a tool. No, if you think it’s going to be a solution.

Spoiler alert: This paragraph is the only thing you need to read to get the TLDNR version of why your CRM tool is not the reason you’re unable to convert leads...

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