Bacon Bits

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10-11-2017

Bacon Bits

Upselling Is Only Sleazy if You Make It That Way

Wash your hands and start using it to make your customers happy.

Cue the eye-roll. You’ve clicked on the button to purchase a product or service. It’s never that easy. First, they’re going to try to upsell you. As long as you’ve got our...

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10-04-2017

Bacon Bits

You Can Be WebMD Too: Creating Content People Are Searching For

 

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09-27-2017

Bacon Bits

It’s the Story that Sells: Not the Facts

Why Storytelling is Selling

Remember that FedEx commercial where Tom Hanks is stranded on a tropical island and he still delivers the package? If you do, chances are you not only paid to watch it, you sat through 183 minutes of it! That’s how...

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09-27-2017

Bacon Bits

Growing Grumbles: Why You Should Encourage Customers to Complain

Emotion = Engagement

Your product or service is not perfect. Thank goodness. Aside from the fact that you would have nothing to challenge you to improve, you also might discover that people have no reason to create a relationship with you....

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09-20-2017

Bacon Bits

The 5 Most Effective Words You Should Put in Your Next Email

These words make people act, which is a good thing because they really don’t want to have to read your email and think about it.

Want to push engagement to the next level with your email messaging? Your secret weapon could be in the words you...

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09-13-2017

Bacon Bits, HTML

HTML: Is It Worth It?

Are text emails winning the battle for clicks and opens?

In email marketing there’s one thing that matters above all else: did they read it? Email marketing is an excellent way to get your message out – that’s old news – today we’re on to...

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09-06-2017

Bacon Bits

What’s the future of SEO? Just Ask.

Voice search is on the rise, which means the rules of SEO are changing.

Two things are a fairly safe bet for futurologists: self-driving automobiles, and vocally interactive devices. There’s very little doubt that within the next 20 years we’ll...

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Put those blinders on: Why landing pages work.

You need to know what converts before you can determine what sells.

You’ve gone through all the trouble and effort of cultivating a killer mailing list. You’ve spent hours (okay, maybe even days!) laboring over the perfect subject line and honing...

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08-16-2017

Bacon Bits

Want to be a Thought Leader? It’s All About Perspective, Not Product.

You’ll talk about many things, but your brand won’t be one of them. 

We’ve already learned from this ContentBacon post that establishing yourself as a thought leader is a matter of successfully sharing your expertise. Thought leaders freely share...

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