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06-21-2017

Bacon Bits

The Jedi Mind Trick that Converts Leads into Customers

We call them leads, but they’re not going to be led anywhere.

Magic tricks work because we want to believe what we see. The “magic” part is that we are delighted by the result. Jedi Master Obi-Wan Kenobi never pissed people off. He sent them on...

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06-14-2017

Bacon Bits

Why CRM Tools Aren’t What You Need to Help You Turn Leads into Customers

Yes, if you remember it’s only a tool. No, if you think it’s going to be a solution.

Spoiler alert: This paragraph is the only thing you need to read to get the TLDNR version of why your CRM tool is not the reason you’re unable to convert leads...

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06-07-2017

Bacon Bits

Everything You Ever Wanted to Know About CRM Lead Generation but Were Afraid to Ask

Like nuclear fission, there are a bunch of small things that lead to a massive chain reaction.

Do the Google thing on “CRM lead generation” and your head will explode. You’ll be told repeatedly that it’s ‘the most important software tool there...

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05-31-2017

Bacon Bits

The Curious Occurrence of the Sentence Case Subject Line

They get a higher open rate than something your 10th grade English teacher would appreciate.

You are not being punished. Please follow our instructions so you’ll understand what we’re talking about. Go take a look at your email inbox list. Do...

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05-24-2017

Bacon Bits

Question Marketing: Can You Answer the Questions of Your Best-Qualified Leads?

A different approach to objections opens the opportunity to market with questions.

“An objection is not a rejection; it is simply a request for more information.” That’s from psychologist, entrepreneur, and best-selling author Bo Bennett. Those...

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05-17-2017

Bacon Bits

From Strangers to Promoters: How to Make it Through the Four Stages of Evolution

Customers can love your product, but what they lust for is the ability to share the story of the experience your product gives them.

Cue the orchestra, channel your inner Frank Sinatra, and belt out your best ‘strangers in the night…exchanging...

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05-10-2017

Bacon Bits

It’s Not That Obvious! The Danger of Assuming Your Site Visitors Know What to Do

Challenge your assumptions. Nothing is obvious to a complete stranger. 

“I knew exactly what to do. It was obvious.” Is that ever music to a web designer’s ears! It means they crushed it when it comes to the user experience (UI) on the website....

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05-04-2017

Bacon Bits

ContentBacon Supports the Million Dollar Women Summit With Highly Targeted Content That Converts

Julia Pimsleur, an entrepreneur and author based in New York City, created the Million Dollar Women Summit to bring together 150 women entrepreneurs. But long before the event in March 2017, ContentBacon worked behind the scenes on content...

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05-03-2017

Bacon Bits

Meet the Imaginary People Who Hold the Key to Attracting Qualified Leads

If you don’t know who your customers are, how will you find others like them?

You can have 10 customers, thousands of customers, or even millions. How much do you know about them? Are you as familiar with what makes them tick as you are with the...

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