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Wendy Lieber

Recent Posts

05-23-2018

In This Digital Era, Your Website Needs to Be Responsive

Websites that aren’t optimized for access by mobile devices – which is known as being “responsive” – look and act awful on our mobile screens.

Mobile has won the game. Mobile devices are used to consume more content than desktops and laptops....

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05-16-2018

Don't Fall behind, Why Your Health Practice Should Go Inbound

Even if it wasn’t for regulations like HIPAA, trust is the key element that creates relationships in the healthcare industry. Creating a steady flow of information that positions you as an authority cements that trust.

People want and demand a...

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05-09-2018

Why You Need a Blog for Your Healthcare Practice

Blogging is content marketing. Content marketing is the stuff that fuels your inbound marketing strategy. Establishing yourself as someone who educates about symptoms makes you a thought leader, and thought leaders find themselves at the top of...

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05-02-2018

Don’t Let Your Healthcare Practice Get Left Behind: Why Social Media Is a Powerful Marketing Tool

Your product is healthcare. It’s consumed and administered by humans.

Are you still using the Health Insurance Portability and Accountability Act of 1996 (HIPAA) as a reason to stay away from social media? Do you refrain from using this powerful...

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04-25-2018

How’s Your Web-Side Manner?

Make client acquisition a process of discovery, where your new customers feel like they’ve discovered a needle in the haystack. You’ll accomplish this with original and useful content.

How does your health-centered business find new clients...

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04-18-2018

What Type of Online Content Has People Coming Back for More?

 It’s the message, just as much as it's the medium.

There’s no argument that video tops all other types of online content, regarding popularity. You could stop reading here and scamper off to start working on a strategy to migrate all your...

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04-11-2018

Engage the Right People: Why Going Viral Shouldn’t Be Your Main Focus

Successful content doesn’t have to be popular, but it does have to be helpful.

It went viral! That was your goal, right?

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04-04-2018

Don’t Struggle With Social Media: Products Don’t Have Opinions

If you’re using social media to toss out information – as if it were some newfangled version of your website or even television – you might as well be marching around outside on a street corner with a megaphone in your hand.

If you fire up...

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03-28-2018

There’s a Place for High Production Values, and Maybe It’s Not in Your Upcoming Video Campaign

Video content production may actually be less expensive than producing and ranking text-based content.

There’s nothing wrong with channeling your inner Ridley Scott for video marketing. We’d all go for high production values if budget...

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