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Wendy Lieber

Recent Posts

01-17-2018

Video: It’s No Longer an Expensive Marketing Luxury, And It’s No Longer an Option.

 

Nothing works better at helping place a brand into the customer’s worldview.

Video killed the radio star. The Buggles sang about that in the 1970s, in reference to television’s arrival in the 1950s to put an end to radio broadcasting’s...

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12-27-2017

The Meteoric Rise of User-Generated Content

 

We all want to be creators.

We can all learn a thing or two from Tom Sawyer. Mark Twain’s carefree character may have made his mark on the world long before the Internet and social media (the novel was published in 1876), but some things...

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12-20-2017

Know Thy Audience: Tell Them What They Want to Know, Not What You Want Them to Hear

 

How much of it tells the story of the problem it solves?

Mindset. It’s one of those squishy words. We’re sure we know the meaning, but we hope that nobody ever asks us to define it. You can plow deep into the psychological aspects of what...

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12-13-2017

Why Doesn't Anyone Like Me? What the Latest Social Algorithms Mean for Your Organic Postings.

 

Did you say you thought you owned that relationship?

If you post it they will come. That used to be the case, but not anymore. In their continuing effort to capture user attention and increase time spent online, the social media networks...

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12-06-2017

Thought Leaders Are Made, Not Born. Here’s How to Become One.

 

Your favorite thought leader didn’t pull a Venus. There’s no such thing as an instant expert. It’s a cultivated stature.

Nobody’s been born at their full potential since the Roman goddess Venus pulled it off, emerging from the sea completely...

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11-29-2017

Smartly Stupid: The Counterintuitive Reason Why We Don’t Catch Our Own Typos

 

Typos are, in some respects, back-handed compliments. They’re indications that your writing is the result of high-level thinking.

You crushed it. The article came out well. You proof it for typos, find none, and you post it. The first of the...

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11-22-2017

To Blog or Not to Blog:  It’s No Longer a Question

Here’s why it pays to have a blog.

While the content horse rocketed out of the gates years ago, there are still skeptics who claim blogging is a waste of resources. At ContentBacon, we categorically reject all such blasphemous statements, and...

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11-08-2017

What You Need to Know About Drip Email Campaigns

Drip marketing demystified.

Drip marketing, a.k.a. lifecycle emails, autoresponders, marketing automation, automated email campaigns: regardless of the name, the results are the same. Instead of one email, the message you want to communicate is...

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10-25-2017

6 Best Practices to Light Up Your Landing Page Conversion Rates

 

It’s all about psychology: Tell a story step-by-step journey that gets prospects to conversion with no diversion.

We hereby grant you permission to roll your eyes at anyone who says that increasing landing page conversion rates is difficult and...

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