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Wendy Lieber

Recent Posts

05-04-2017

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ContentBacon Supports the Million Dollar Women Summit With Highly Targeted Content That Converts

Julia Pimsleur, an entrepreneur and author based in New York City, created the Million Dollar Women Summit to bring together 150 women entrepreneurs. But long before the event in March 2017, ContentBacon worked behind the scenes on content...

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05-03-2017

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Meet the Imaginary People Who Hold the Key to Attracting Qualified Leads

If you don’t know who your customers are, how will you find others like them?

You can have 10 customers, thousands of customers, or even millions. How much do you know about them? Are you as familiar with what makes them tick as you are with the...

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04-26-2017

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Toilet Paper Roll Content: How Controversy Creates Content That Spikes Traffic

If your content doesn’t espouse an opinion, it’s just a bunch of blather.

There are as many theories as there are so-called experts on what makes content go viral. The timing, the frequency, the format, and so on. A singular theme unites them:...

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04-19-2017

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Sharing is caring: How social media can turbocharge traffic generation

It’s easy to understand how social media generates traffic, but it’s not as important as understanding the desire to share.

How do you use social media as an effective traffic generation tool? It’s a marketer’s lament as often as it is a quest....

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04-12-2017

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Create Lasting Customer Relationships by Answering These 7 Crucial Questions

Use common sense and courtesy first, and then worry about the technology.

You’ve met these two people at a party or business event:

  • Person A looks you right in the eyes while they shake your hand and introduce themselves. The ensuing...
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04-05-2017

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Traffic Quality Versus Quantity: Focusing on ‘Better’ instead of More

Quality traffic has a lot in common with a flawless diamond.

You’re at Harry Winston’s shop on 5th Avenue in New York City. On the counter before you are two diamond rings. One showcases a quarter carat flawless stone. Next to it is a ring...

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03-29-2017

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Pure and Natural: What’s So Special About Organic SEO Search Traffic?

There’s always a price to pay for artificial growth.

It’s good for you.

That’s what products on the shelves at your favorite organic grocery store shout at you as you stroll down the aisles. What does “organic” mean? A quick hop over to the...

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03-15-2017

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Traffic Cop: The Pros and Cons of Generating Targeted Traffic to Your Website Using Paid Services

Manage your expectations if you plan to use paid services to boost your numbers.

“If you build it, they will come.”

It’s a dramatic and promising quote from the 1989 Kevin Costner movie Field of Dreams, but not much about it plays out in our...

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03-08-2017

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Your Brand: Why Storytelling Should be the Foundation of Your Growth Strategy

Our brains are wired to think in stories.

Good grief, not another piece about blogs. If blogs are such great marketing tools, why aren’t bloggers driving around in Lamborghinis and drinking Dom Perignon like it was water?

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