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Wendy Lieber

Recent Posts

06-07-2017

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Everything You Ever Wanted to Know About CRM Lead Generation but Were Afraid to Ask

Like nuclear fission, there are a bunch of small things that lead to a massive chain reaction.

Do the Google thing on “CRM lead generation” and your head will explode. You’ll be told repeatedly that it’s ‘the most important software tool there...

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05-31-2017

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The Curious Occurrence of the Sentence Case Subject Line

They get a higher open rate than something your 10th grade English teacher would appreciate.

You are not being punished. Please follow our instructions so you’ll understand what we’re talking about. Go take a look at your email inbox list. Do...

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05-24-2017

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Question Marketing: Can You Answer the Questions of Your Best-Qualified Leads?

A different approach to objections opens the opportunity to market with questions.

“An objection is not a rejection; it is simply a request for more information.” That’s from psychologist, entrepreneur, and best-selling author Bo Bennett. Those...

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05-17-2017

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From Strangers to Promoters: How to Make it Through the Four Stages of Evolution

Customers can love your product, but what they lust for is the ability to share the story of the experience your product gives them.

Cue the orchestra, channel your inner Frank Sinatra, and belt out your best ‘strangers in the night…exchanging...

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05-10-2017

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It’s Not That Obvious! The Danger of Assuming Your Site Visitors Know What to Do

Challenge your assumptions. Nothing is obvious to a complete stranger. 

“I knew exactly what to do. It was obvious.” Is that ever music to a web designer’s ears! It means they crushed it when it comes to the user experience (UI) on the website....

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05-04-2017

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ContentBacon Supports the Million Dollar Women Summit With Highly Targeted Content That Converts

Julia Pimsleur, an entrepreneur and author based in New York City, created the Million Dollar Women Summit to bring together 150 women entrepreneurs. But long before the event in March 2017, ContentBacon worked behind the scenes on content...

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05-03-2017

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Meet the Imaginary People Who Hold the Key to Attracting Qualified Leads

If you don’t know who your customers are, how will you find others like them?

You can have 10 customers, thousands of customers, or even millions. How much do you know about them? Are you as familiar with what makes them tick as you are with the...

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04-26-2017

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Toilet Paper Roll Content: How Controversy Creates Content That Spikes Traffic

If your content doesn’t espouse an opinion, it’s just a bunch of blather.

There are as many theories as there are so-called experts on what makes content go viral. The timing, the frequency, the format, and so on. A singular theme unites them:...

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04-19-2017

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Sharing is caring: How social media can turbocharge traffic generation

It’s easy to understand how social media generates traffic, but it’s not as important as understanding the desire to share.

How do you use social media as an effective traffic generation tool? It’s a marketer’s lament as often as it is a quest....

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