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Wendy Lieber

Recent Posts

03-03-2017

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Why Doctors (And Other Professionals) Need to Blog

Your peers do exactly what you do, so if you want to stand out from them you have to let people know why you do it.

Blah. Blah. Blah. A recent study by Media Dynamics, Inc. revealed that the average adult is exposed to more than 5,000...

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02-22-2017

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From Visible to Viral: 10 Ways to Push Your Content Further

The anatomy of a viral post

The average piece of content collects a meager eight shares. Obviously, that’s not exploiting the potential of the web, so let’s look at the anatomy of an “average” viral post and identify what makes a re-Tweet, like,...

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02-15-2017

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4 Rules for Creating an Effective Blog on Your Website

Wake up!

There was a time when websites were considered optional. There was also a time, more recently, when company blogs held the same consideration. Today, if your business doesn’t have a blog you’re not fully exploiting the power of the web,...

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02-08-2017

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Why You’re Better Off Outsourcing Content Creation

Four arguments for outsourcing your content

Okay, we realize this is kind of like asking a car salesman why you should buy a new car, so, let’s nip that association in the bud. Number two on Entrepreneur magazine’s list of five things you’re...

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02-01-2017

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Why Fake News is All the Rage

Failure to Fact Check Can Sink Your Ship

Wanna bring a sneer to someone’s face: mention the media, journalism, or reporters. It’s not just their sensationalist if it bleeds it leads mentality. Their quest to be first over factual has left most...

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01-25-2017

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Content Not Working?

Find out why and the fixes you can make

When content marketing isn’t working, it’s a lot like that noise your car randomly makes. No, not that noise; the other noise.

It’s the noise you choose to ignore by turning up the volume on the radio....

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01-18-2017

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Feed Your Head to Improve Your Content Marketing Strategy

Your brain and content: neuroscience isn’t just for laboratories anymore

When researchers scanned volunteers’ heads to get a reading on the brain’s 100 billion neurons, it’s doubtful they were thinking, “This is your brain. This is your brain on...

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01-11-2017

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The Benefits Of Outsourcing Your Content Marketing

Your piggy bank will give you a big hug

To outsource or not to outsource, that is the question – and it’s a question many business owners and entrepreneurs ask themselves when it comes to content marketing. Is it wiser to keep it in-house, or is...

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01-04-2017

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Just Starting a Business? How to Get Your Content Marketing Right from Day One

Even as a start-up, you can conquer the content realm with ease

Shopping for bacon can be a daunting experience. Gone are the days when one could just purchase ordinary slabs of juicy, salty, delicious meat. Today, there are choices: thin cut,...

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