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Wendy Lieber

Recent Posts

11-23-2016

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Blogging Has Not Left The Building

Here’s why blogging is as important as ever

One of the biggest debates in the marketing world concerns the death of blogging and if, in fact, it’s still relevant in today’s business/brand world. Huh?

That’s like asking the waitress to hold the...

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11-16-2016

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The 5-Second Rule: What it Means for Your Marketing Strategy

It’s good for bacon that has fallen on the floor, but better for marketing

The science is in. Researchers have found that as soon as food hits the floor, the five second rule is already out of play. In fact, studies indicate contamination occurs...

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11-09-2016

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A Preference for Pictures: Why Our Brain Loves Infographics

Because, data. And the Internet.

Mention infographics and people might tell you, “yeah, it’s this kind-of new thing that’s been around just the last couple of decades”. Because, data. And the Internet. But newsflash, people: infographics came to...

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11-02-2016

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Shaping Success: The Psychology of Logo Shape

We memorize logos the same way we memorize the alphabet

Something’s going on in your brain when you look at a logo. It’s beyond the colors. There’s a specific psychology and meaning behind shapes, and brands are using this to subtly communicate...

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10-26-2016

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Color Sets the Mood: How to Choose Color Combos for Infographics

‘Cause color can be king when it comes to marketing

Color and design: arguably the two most important factors in marketing—with copy coming in at a close third. Of course, copy is important, but no one will ever even notice what you’ve written...

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10-19-2016

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Thanks for the Memories! How to Shape Your Content to Change Behavior

Drive responses, elicit engagement, and get them talking by following these tips

According to AOL/Nielsen, as of 2011, 27 million pieces of content were being shared on a daily basis. And this number has grown enormously in the last four years....

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10-12-2016

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ROI = IDK? How to Tell if Content Marketing Works When You Can’t Measure It

Are we measuring the right thing to start with?

Brace yourself—it doesn’t matter how well written the content on your website is. Statistics show that more than half of your visitors will only read an article for 15 seconds or less. It’s a...

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10-05-2016

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Would You Like Some Spam With That? The Tricky Thing about Email

The lovely truth about those messages that clog our inbox

Want to get rich quick? Try the spam business. More than 49 percent of emails we receive per day are considered spam—that means about HALF of the notifications in our inboxes are more or...

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09-28-2016

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Five Before Live: Does Your Online Marketing Plan Connect with These 5 Basic Principles?

Follow these guidelines on the path to audience engagement success

It may be hard to wait when opportunity comes a-knocking. But it can really pay off to double (and triple) check that your content marketing plan is in good shape before...

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