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10-12-2016

Bacon Bits

ROI = IDK? How to Tell if Content Marketing Works When You Can’t Measure It

Are we measuring the right thing to start with?

Brace yourself—it doesn’t matter how well written the content on your website is. Statistics show that more than half of your visitors will only read an article for 15 seconds or less. It’s a...

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10-05-2016

Bacon Bits

Would You Like Some Spam With That? The Tricky Thing about Email

The lovely truth about those messages that clog our inbox

Want to get rich quick? Try the spam business. More than 49 percent of emails we receive per day are considered spam—that means about HALF of the notifications in our inboxes are more or...

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09-28-2016

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Five Before Live: Does Your Online Marketing Plan Connect with These 5 Basic Principles?

Follow these guidelines on the path to audience engagement success

It may be hard to wait when opportunity comes a-knocking. But it can really pay off to double (and triple) check that your content marketing plan is in good shape before...

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09-21-2016

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Kill Your Darlings: The Perfect Pitch Deck Needs Only 10 Slides

Ten points lead to perfection …or do they?

Short and sweet—the perfect mantra for so many things in life. But as marketers and business owners, it’s not always easy to stick to; especially when you’re trying to convince a prospect to buy your...

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09-14-2016

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WTF, IDK! Wading Through the Jungle of Content Marketing Acronyms

Learn the lingo of the content universe

Lingo is an important part of any industry. Whether you’re a store manager, graphic designer, nurse, or content marketer, knowing the jargon is crucial for identifying the tricks of your trade. If you’re...

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09-07-2016

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Triggers and Stressors: Does Your Content Scare Your Customer’s Inner Caveman?

Does your website or app trigger an immediate response mechanism that’s built into our brains?

The psychology of persuasion would have you believe that website visitors are just a bunch of cavemen. Although there’s been evolution throughout the...

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08-24-2016

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Paper Newsletters May Be Old School, But the E-Newsletter Still Kicks Major Butt

Alive and kicking—the newsletter continues to evolve.

Twenty years ago, marketers in all industries used various tried and true methods to communicate and engage customers. Fast forward two decades and one of them, the newsletter, is still alive...

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08-24-2016

Bacon Bits

Open Sesame! How to Write Kickass Email Subject Lines

Break through the clutter and get noticed in a crowded inbox!

Hello? Is there anybody out there? As a business owner or marketer, capturing the attention of your target audience via email can sometimes feel like throwing a pebble into the fiery...

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08-17-2016

Bacon Bits

4 Habits that Morph You from Mediocre to Master Copywriter

Your English teachers were trying to be helpful… but forget everything they taught you.

Here comes some tough medicine—they’re just not into you. The hours, days, and minutes you labored to come up with that copywriting play on words that still...

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