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04-25-2018

How’s Your Web-Side Manner?

Make client acquisition a process of discovery, where your new customers feel like they’ve discovered a needle in the haystack. You’ll accomplish this with original and useful content.

How does your health-centered business find new clients...

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04-18-2018

What Type of Online Content Has People Coming Back for More?

 It’s the message, just as much as it's the medium.

There’s no argument that video tops all other types of online content, regarding popularity. You could stop reading here and scamper off to start working on a strategy to migrate all your...

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04-11-2018

Engage the Right People: Why Going Viral Shouldn’t Be Your Main Focus

Successful content doesn’t have to be popular, but it does have to be helpful.

It went viral! That was your goal, right?

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04-04-2018

Don’t Struggle With Social Media: Products Don’t Have Opinions

If you’re using social media to toss out information – as if it were some newfangled version of your website or even television – you might as well be marching around outside on a street corner with a megaphone in your hand.

If you fire up...

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03-28-2018

There’s a Place for High Production Values, and Maybe It’s Not in Your Upcoming Video Campaign

Video content production may actually be less expensive than producing and ranking text-based content.

There’s nothing wrong with channeling your inner Ridley Scott for video marketing. We’d all go for high production values if budget...

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03-21-2018

Well, Maybe … if You’ve Got Nothing Better to Do: Are Your Sales Pages Failing because Your CTA Is Nothing but a Big “Meh?”

All your marketing needs to be awesome – but your CTA must be more compelling, persuasive, and creative than everything else. It’s your launch button.

This is not a warning; it’s a certainty. Your online marketing campaign will not be successful...

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03-14-2018

Should You have a Personal or a Business Instagram Account?

There are really just two major things that you should be aware of as you decide on a personal versus a business Instagram account.

Social Media Mirror on the Wall: What should we reflect when we use Instagram – a personal profile? Or should it...

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03-07-2018

Keyword Envy? Here’s Why Smart Marketers Don’t Lose Sleep at Night.

Casting a wider net only gets you a larger number of marginally interested prospects.

Holy smokes, that’s expensive! Bidding on keywords – especially the super-popular ones – is not for the weak at heart. No need to spend time here diving into...

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02-28-2018

Why Local SEO Is like the Farm to Table Movement. What Marketers Should Know About Both.

It’s the only way to steer the story about your products and services.

The chef stops by your table while you’re dining. He names the specific farm where your vegetables were grown and tells you the name of the orchard where he got the fruit for...

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