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01-24-2018

On Your Way Home: Why Local SEO Is One of the Most Important Marketing Strategies of 2018.

 

Artificial intelligence knows where you live and where you work (because you told it), so it also knows you want search returns relevant to where you are.

The train has left the station. Are you on board? Actually, it’s more like the rocket...

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01-17-2018

Video: It’s No Longer an Expensive Marketing Luxury, And It’s No Longer an Option.

 

Nothing works better at helping place a brand into the customer’s worldview.

Video killed the radio star. The Buggles sang about that in the 1970s, in reference to television’s arrival in the 1950s to put an end to radio broadcasting’s...

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01-10-2018

A Method Behind the Madness: Why There's More to Instagram Than the Pictures We Post

 

Social media has made quite the evolution since its origin in 1997, when Six Degrees first launched, allowing Internet users to create profiles and connect with people online who shared the same interests as them. Dating back to the prehistoric...

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12-27-2017

The Meteoric Rise of User-Generated Content

 

We all want to be creators.

We can all learn a thing or two from Tom Sawyer. Mark Twain’s carefree character may have made his mark on the world long before the Internet and social media (the novel was published in 1876), but some things...

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12-20-2017

Know Thy Audience: Tell Them What They Want to Know, Not What You Want Them to Hear

 

How much of it tells the story of the problem it solves?

Mindset. It’s one of those squishy words. We’re sure we know the meaning, but we hope that nobody ever asks us to define it. You can plow deep into the psychological aspects of what...

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12-13-2017

Why Doesn't Anyone Like Me? What the Latest Social Algorithms Mean for Your Organic Postings.

 

Did you say you thought you owned that relationship?

If you post it they will come. That used to be the case, but not anymore. In their continuing effort to capture user attention and increase time spent online, the social media networks...

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12-06-2017

Thought Leaders Are Made, Not Born. Here’s How to Become One.

 

Your favorite thought leader didn’t pull a Venus. There’s no such thing as an instant expert. It’s a cultivated stature.

Nobody’s been born at their full potential since the Roman goddess Venus pulled it off, emerging from the sea completely...

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11-29-2017

Smartly Stupid: The Counterintuitive Reason Why We Don’t Catch Our Own Typos

 

Typos are, in some respects, back-handed compliments. They’re indications that your writing is the result of high-level thinking.

You crushed it. The article came out well. You proof it for typos, find none, and you post it. The first of the...

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11-22-2017

To Blog or Not to Blog:  It’s No Longer a Question

Here’s why it pays to have a blog.

While the content horse rocketed out of the gates years ago, there are still skeptics who claim blogging is a waste of resources. At ContentBacon, we categorically reject all such blasphemous statements, and...

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