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Bacon Bits

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11-15-2017

More Isn’t Always Better: Choose Quality Over Quantity When It Comes to Content

 

Content is not king. It lost that ranking when it became a commodity.

Open your umbrella. We’re about to rain all over the “Content is King” parade. It’s hardly a new concept. In fact, it’s easy to trace the quote back to the magazine...

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11-08-2017

What You Need to Know About Drip Email Campaigns

Drip marketing demystified.

Drip marketing, a.k.a. lifecycle emails, autoresponders, marketing automation, automated email campaigns: regardless of the name, the results are the same. Instead of one email, the message you want to communicate is...

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10-25-2017

6 Best Practices to Light Up Your Landing Page Conversion Rates

 

It’s all about psychology: Tell a story step-by-step journey that gets prospects to conversion with no diversion.

We hereby grant you permission to roll your eyes at anyone who says that increasing landing page conversion rates is difficult and...

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10-18-2017

Bacon Bits

Surprising Blog Statistics That Can Help You Increase Readership

Blogging is what you make of it, and your website visitors think it’s a big deal.

A constant flow of new and relevant information is what brings people back to websites. Few efforts accomplish this as well as a blog, where prospects learn more...

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10-11-2017

Bacon Bits

Upselling Is Only Sleazy if You Make It That Way

Wash your hands and start using it to make your customers happy.

Cue the eye-roll. You’ve clicked on the button to purchase a product or service. It’s never that easy. First, they’re going to try to upsell you. As long as you’ve got our...

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10-04-2017

Bacon Bits

You Can Be WebMD Too: Creating Content People Are Searching For

 

Why do people go to WebMD when they’re looking for health-related information? Based on its reputation, people know they can trust the information they find there. They can have high confidence that they’ve accessed trustworthy information.

...

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09-27-2017

Bacon Bits

It’s the Story that Sells: Not the Facts

Why Storytelling is Selling

Remember that FedEx commercial where Tom Hanks is stranded on a tropical island and he still delivers the package? If you do, chances are you not only paid to watch it, you sat through 183 minutes of it! That’s how...

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09-27-2017

Bacon Bits

Growing Grumbles: Why You Should Encourage Customers to Complain

Emotion = Engagement

Your product or service is not perfect. Thank goodness. Aside from the fact that you would have nothing to challenge you to improve, you also might discover that people have no reason to create a relationship with you....

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09-20-2017

Bacon Bits

The 5 Most Effective Words You Should Put in Your Next Email

These words make people act, which is a good thing because they really don’t want to have to read your email and think about it.

Want to push engagement to the next level with your email messaging? Your secret weapon could be in the words you...

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