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Bacon Bits, HTML

HTML: Is It Worth It?

Are text emails winning the battle for clicks and opens?

In email marketing there’s one thing that matters above all else: did they read it? Email marketing is an excellent way to get your message out – that’s old news – today we’re on to...

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What’s the future of SEO? Just Ask.

Voice search is on the rise, which means the rules of SEO are changing.

Two things are a fairly safe bet for futurologists: self-driving automobiles, and vocally interactive devices. There’s very little doubt that within the next 20 years we’ll...

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Put those blinders on: Why landing pages work.

You need to know what converts before you can determine what sells.

You’ve gone through all the trouble and effort of cultivating a killer mailing list. You’ve spent hours (okay, maybe even days!) laboring over the perfect subject line and honing...

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Bacon Bits

Want to be a Thought Leader? It’s All About Perspective, Not Product.

You’ll talk about many things, but your brand won’t be one of them. 

We’ve already learned from this ContentBacon post that establishing yourself as a thought leader is a matter of successfully sharing your expertise. Thought leaders freely share...

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Bacon Bits

The More You Know: Upselling is Just Another Word for Educating

People give themselves permission to purchase through the process of education.

Pay no attention to the person who gave you a nasty look when you said, “upsell.” They’ve had a bad experience. Maybe someday they’ll find help.

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Back for More: What’s Currently Working Best in Retention Strategy?

Model it after a successful marriage.

Want the TLDNR version of this post? Just one word. CONTENT.

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Why You Should Use LinkedIn Published Articles (And How to Do It Right)

It’s a social network of half a billion professionals.

It’s the Facebook of professional networking. LinkedIn registers about 2 new members each second, and 128 million of the network’s half a billion members are in the United States. So,...

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Bacon Bits

“Would You Mind Repeating That?” How to Cultivate Brand Evangelists and Enlist Their Help with Inbound Marketing

Don’t let them be consumed by their own passion—keep kindling the fire.

Pay close attention if your idea of an evangelist is someone who speaks in tongues. That’s what a brand evangelist will do for you, and oh boy, is it sweet music. Brand...

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Bacon Bits

Thought Leadership is the Same as Reputation? Why Didn’t You Just Say So!?

It’s market-speak for reputation-building, upgraded for these social media-powered days we live in.

Back in the dark and uninformed days before the Internet, there was no such thing as a “personal brand.” We had to make do with our reputation....

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