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Bacon Bits

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05-24-2017

Bacon Bits

Question Marketing: Can You Answer the Questions of Your Best-Qualified Leads?

A different approach to objections opens the opportunity to market with questions.

“An objection is not a rejection; it is simply a request for more information.” That’s from psychologist, entrepreneur, and best-selling author Bo Bennett. Those...

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05-17-2017

Bacon Bits

From Strangers to Promoters: How to Make it Through the Four Stages of Evolution

Customers can love your product, but what they lust for is the ability to share the story of the experience your product gives them.

Cue the orchestra, channel your inner Frank Sinatra, and belt out your best ‘strangers in the night…exchanging...

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05-10-2017

Bacon Bits

It’s Not That Obvious! The Danger of Assuming Your Site Visitors Know What to Do

Challenge your assumptions. Nothing is obvious to a complete stranger. 

“I knew exactly what to do. It was obvious.” Is that ever music to a web designer’s ears! It means they crushed it when it comes to the user experience (UI) on the website....

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05-04-2017

Bacon Bits

ContentBacon Supports the Million Dollar Women Summit With Highly Targeted Content That Converts

Julia Pimsleur, an entrepreneur and author based in New York City, created the Million Dollar Women Summit to bring together 150 women entrepreneurs. But long before the event in March 2017, ContentBacon worked behind the scenes on content...

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05-03-2017

Bacon Bits

Meet the Imaginary People Who Hold the Key to Attracting Qualified Leads

If you don’t know who your customers are, how will you find others like them?

You can have 10 customers, thousands of customers, or even millions. How much do you know about them? Are you as familiar with what makes them tick as you are with the...

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04-26-2017

Bacon Bits

Toilet Paper Roll Content: How Controversy Creates Content That Spikes Traffic

If your content doesn’t espouse an opinion, it’s just a bunch of blather.

There are as many theories as there are so-called experts on what makes content go viral. The timing, the frequency, the format, and so on. A singular theme unites them:...

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04-19-2017

Bacon Bits

Sharing is caring: How social media can turbocharge traffic generation

It’s easy to understand how social media generates traffic, but it’s not as important as understanding the desire to share.

How do you use social media as an effective traffic generation tool? It’s a marketer’s lament as often as it is a quest....

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04-12-2017

Bacon Bits

Create Lasting Customer Relationships by Answering These 7 Crucial Questions

Use common sense and courtesy first, and then worry about the technology.

You’ve met these two people at a party or business event:

  • Person A looks you right in the eyes while they shake your hand and introduce themselves. The ensuing...
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04-05-2017

Bacon Bits

Traffic Quality Versus Quantity: Focusing on ‘Better’ instead of More

Quality traffic has a lot in common with a flawless diamond.

You’re at Harry Winston’s shop on 5th Avenue in New York City. On the counter before you are two diamond rings. One showcases a quarter carat flawless stone. Next to it is a ring...

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