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Bacon Bits

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03-29-2017

Bacon Bits

Pure and Natural: What’s So Special About Organic SEO Search Traffic?

There’s always a price to pay for artificial growth.

It’s good for you.

That’s what products on the shelves at your favorite organic grocery store shout at you as you stroll down the aisles. What does “organic” mean? A quick hop over to the...

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03-15-2017

Bacon Bits

Traffic Cop: The Pros and Cons of Generating Targeted Traffic to Your Website Using Paid Services

Manage your expectations if you plan to use paid services to boost your numbers.

“If you build it, they will come.”

It’s a dramatic and promising quote from the 1989 Kevin Costner movie Field of Dreams, but not much about it plays out in our...

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03-08-2017

Bacon Bits

Your Brand: Why Storytelling Should be the Foundation of Your Growth Strategy

Our brains are wired to think in stories.

Good grief, not another piece about blogs. If blogs are such great marketing tools, why aren’t bloggers driving around in Lamborghinis and drinking Dom Perignon like it was water?

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03-03-2017

Bacon Bits

Why Doctors (And Other Professionals) Need to Blog

Your peers do exactly what you do, so if you want to stand out from them you have to let people know why you do it.

Blah. Blah. Blah. A recent study by Media Dynamics, Inc. revealed that the average adult is exposed to more than 5,000...

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02-22-2017

Bacon Bits

From Visible to Viral: 10 Ways to Push Your Content Further

The anatomy of a viral post

The average piece of content collects a meager eight shares. Obviously, that’s not exploiting the potential of the web, so let’s look at the anatomy of an “average” viral post and identify what makes a re-Tweet, like,...

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02-15-2017

Bacon Bits

4 Rules for Creating an Effective Blog on Your Website

Wake up!

There was a time when websites were considered optional. There was also a time, more recently, when company blogs held the same consideration. Today, if your business doesn’t have a blog you’re not fully exploiting the power of the web,...

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02-08-2017

Bacon Bits

Why You’re Better Off Outsourcing Content Creation

Four arguments for outsourcing your content

Okay, we realize this is kind of like asking a car salesman why you should buy a new car, so, let’s nip that association in the bud. Number two on Entrepreneur magazine’s list of five things you’re...

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02-01-2017

Bacon Bits

Why Fake News is All the Rage

Failure to Fact Check Can Sink Your Ship

Wanna bring a sneer to someone’s face: mention the media, journalism, or reporters. It’s not just their sensationalist if it bleeds it leads mentality. Their quest to be first over factual has left most...

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01-25-2017

Bacon Bits

Content Not Working?

Find out why and the fixes you can make

When content marketing isn’t working, it’s a lot like that noise your car randomly makes. No, not that noise; the other noise.

It’s the noise you choose to ignore by turning up the volume on the radio....

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