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Wendy Lieber

Recent Posts

11-14-2018

Infographics: The Ingredients To Your Brain’s Favorite Superfood

A deeper dive into the psychology of data visualization

A superfood is a food that packs a ton of healthy vitamins and nutrients into a tasty morsel. Similarly, an infographic allows you to consume a lot of important or complex information at...

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11-07-2018

5 Things You Have to Get Right with Your Website’s Intro Video (You’ve Got One of Those, Right?)

Relationships with prospects start with how you introduce yourself

You walk into a room – a really big one – filled with 5,000 people. You might know a some of them, but most are strangers. Each introduces themselves to you. How many of them...

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10-24-2018

Work Smarter, Not Harder - Why You Should Take Your Business Inbound

It isn’t about making yourself known to prospects, it’s about being found by them

Communication is a two-way street. Your message travels outward. Your recipient engages with questions to help them with perspective. The round trip is how you...

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09-19-2018

Connecting with Cannabis Consumers: The Dos and Don’ts of Marketing Marijuana

Learn how to effectively market yourself as part of the cannabis community

Finding the right tone and message to convey to your audience is an integral component of any effective advertising plan, but it’s particularly imperative in the cannabis...

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08-22-2018

How Legal Professionals Can Leverage LinkedIn

LinkedIn is a powerful tool for inbound marketing – but it has a unique audience with specific requirements

Two new users joined LinkedIn by the time you opened this article and scrolled past the image. LinkedIn is the world’s largest network of...

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08-15-2018

How to Build Authority for your Professional Service Business

It’s a trust-building effort that goes way beyond just staying top of mind

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08-08-2018

4 Examples of Lead Hooks for Your Financial Firm

Woe be to you if you labor under the idea that a contact form is the only – or optimal – way to capture prospect information.

Consider the odds. Your financial service or product jumps in front of a prospect needing exactly what you offer. It...

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08-01-2018

Landing the Lead in Financial Services

Successful landing pages provide prospects with everything they need to make the decision to engage

Qualified leads. It’s what you want. And once you identify them, you want to have a customized conversion tool that aligns you for the sale....

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07-25-2018

Beautiful Music: A Quartet of Trends Making a Difference in Tech Marketing

Prospects prefer to think they found you all by themselves, thank you. If you’re a tech marketer, you have to re-think the rules.

Still chasing after prospects using traditional B2B marketing tactics? Good luck with outbound product-pushing. It...

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