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Wendy Lieber

Recent Posts

04-19-2017

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Sharing is caring: How social media can turbocharge traffic generation

It’s easy to understand how social media generates traffic, but it’s not as important as understanding the desire to share.

How do you use social media as an effective traffic generation tool? It’s a marketer’s lament as often as it is a quest....

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04-12-2017

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Create Lasting Customer Relationships by Answering These 7 Crucial Questions

Use common sense and courtesy first, and then worry about the technology.

You’ve met these two people at a party or business event:

  • Person A looks you right in the eyes while they shake your hand and introduce themselves. The ensuing...
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04-05-2017

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Traffic Quality Versus Quantity: Focusing on ‘Better’ instead of More

Quality traffic has a lot in common with a flawless diamond.

You’re at Harry Winston’s shop on 5th Avenue in New York City. On the counter before you are two diamond rings. One showcases a quarter carat flawless stone. Next to it is a ring...

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03-29-2017

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Pure and Natural: What’s So Special About Organic SEO Search Traffic?

There’s always a price to pay for artificial growth.

It’s good for you.

That’s what products on the shelves at your favorite organic grocery store shout at you as you stroll down the aisles. What does “organic” mean? A quick hop over to the...

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03-15-2017

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Traffic Cop: The Pros and Cons of Generating Targeted Traffic to Your Website Using Paid Services

Manage your expectations if you plan to use paid services to boost your numbers.

“If you build it, they will come.”

It’s a dramatic and promising quote from the 1989 Kevin Costner movie Field of Dreams, but not much about it plays out in our...

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03-08-2017

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Your Brand: Why Storytelling Should be the Foundation of Your Growth Strategy

Our brains are wired to think in stories.

Good grief, not another piece about blogs. If blogs are such great marketing tools, why aren’t bloggers driving around in Lamborghinis and drinking Dom Perignon like it was water?

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03-03-2017

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Why Doctors (And Other Professionals) Need to Blog

Your peers do exactly what you do, so if you want to stand out from them you have to let people know why you do it.

Blah. Blah. Blah. A recent study by Media Dynamics, Inc. revealed that the average adult is exposed to more than 5,000...

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02-22-2017

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From Visible to Viral: 10 Ways to Push Your Content Further

The anatomy of a viral post

The average piece of content collects a meager eight shares. Obviously, that’s not exploiting the potential of the web, so let’s look at the anatomy of an “average” viral post and identify what makes a re-Tweet, like,...

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02-15-2017

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4 Rules for Creating an Effective Blog on Your Website

Wake up!

There was a time when websites were considered optional. There was also a time, more recently, when company blogs held the same consideration. Today, if your business doesn’t have a blog you’re not fully exploiting the power of the web,...

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