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08-01-2018

Landing the Lead in Financial Services

Successful landing pages provide prospects with everything they need to make the decision to engage

Qualified leads. It’s what you want. And once you identify them, you want to have a customized conversion tool that aligns you for the sale....

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07-25-2018

Beautiful Music: A Quartet of Trends Making a Difference in Tech Marketing

Prospects prefer to think they found you all by themselves, thank you. If you’re a tech marketer, you have to re-think the rules.

Still chasing after prospects using traditional B2B marketing tactics? Good luck with outbound product-pushing. It...

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07-19-2018

Valuable Lessons Learned as an Entrepreneur

“Entrepreneur” isn’t a title. It’s what makes you get out of bed in the morning

My name is Wendy Lieber, and I am an entrepreneur. That last word’s not a job title. It’s what I am, not what I do.

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07-17-2018

How Search Phrases Tell You Where People are in Their Buyer’s Journey

The search signals that tell you how close someone is to taking action

“Finding and hiring IT staff”

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07-11-2018

Thought Leadership and Why it Matters

A lot of content features the “what” and the “how” of the product or service. Features and benefits. That content is important, but it is not a prospect’s priority.

“Trust me. I’m an expert.” It’s what establishing subject matter expertise is...

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07-04-2018

The Most Effective Way to Successfully Market Your SaaS platform

 

Content marketing has much in common with the philosophy of SaaS. It’s an ongoing process that incrementally increases value and satisfaction.

Not long from now, it’ll be difficult to explain to people that, once upon a time, consumers...

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06-27-2018

Know Your Buyer Persona: Is the Content You’re Delivering Reaching the Right Audience?

You have to understand their problem and why they have it. You must convince them you know all about their problem and explain why you know so much about it. How can you begin to accomplish this – with content no less – if you don’t make the...

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06-20-2018

Think Like a CEO: How to Talk Tech to Executives

The further away from the IT department you get, the more difficult it is to find people who know and understand what needs to take place so that technology is the pathway to innovation, rather than its obstacle.

The IT people down in the...

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06-13-2018

Kick Your Startups’ Content Marketing up a Notch with These Kickass Tips

 

Content is nothing more than blah blah blah unless you know why you’re creating it, who it’s for, and precisely what you plan to achieve from it.

As if you don’t already have enough to do. There’s tweaking the deck to add the latest traction...

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