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05-03-2017

Meet the Imaginary People Who Hold the Key to Attracting Qualified Leads

If you don’t know who your customers are, how will you find others like them?

You can have 10 customers, thousands of customers, or even millions. How much do you know about them? Are you as familiar with what makes them tick as you are with the...

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05-03-2017

Bacon Bits

Meet the Imaginary People Who Hold the Key to Attracting Qualified Leads

If you don’t know who your customers are, how will you find others like them?

You can have 10 customers, thousands of customers, or even millions. How much do you know about them? Are you as familiar with what makes them tick as you are with the...

Read More
04-26-2017

Toilet Paper Roll Content: How Controversy Creates Content That Spikes Traffic

If your content doesn’t espouse an opinion, it’s just a bunch of blather.

There are as many theories as there are so-called experts on what makes content go viral. The timing, the frequency, the format, and so on. A singular theme unites them:...

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04-26-2017

Bacon Bits

Toilet Paper Roll Content: How Controversy Creates Content That Spikes Traffic

If your content doesn’t espouse an opinion, it’s just a bunch of blather.

There are as many theories as there are so-called experts on what makes content go viral. The timing, the frequency, the format, and so on. A singular theme unites them:...

Read More
04-19-2017

Sharing is caring: How social media can turbocharge traffic generation

It’s easy to understand how social media generates traffic, but it’s not as important as understanding the desire to share.

How do you use social media as an effective traffic generation tool? It’s a marketer’s lament as often as it is a quest....

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04-19-2017

Bacon Bits

Sharing is caring: How social media can turbocharge traffic generation

It’s easy to understand how social media generates traffic, but it’s not as important as understanding the desire to share.

How do you use social media as an effective traffic generation tool? It’s a marketer’s lament as often as it is a quest....

Read More
04-12-2017

Create Lasting Customer Relationships by Answering These 7 Crucial Questions

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04-12-2017

Bacon Bits

Create Lasting Customer Relationships by Answering These 7 Crucial Questions

Use common sense and courtesy first, and then worry about the technology.

You’ve met these two people at a party or business event:

  • Person A looks you right in the eyes while they shake your hand and introduce themselves. The ensuing...
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04-05-2017

Traffic Quality Versus Quantity: Focusing on ‘Better’ instead of More

Quality traffic has a lot in common with a flawless diamond.

You’re at Harry Winston’s shop on 5th Avenue in New York City. On the counter before you are two diamond rings. One showcases a quarter carat flawless stone. Next to it is a ring...

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